6 Easy Tips To Internet Marketing Success
http://dmagnus1.successuniversity.com/specialoffer
Have you heard of people saying, "The market is saturated in the high keyword search engine niche" Though they maybe right, this is not at all one hundred percent correct. To tell you the truth, there is enough fish (money) for everyone.
To be blunt to everyone out there and without any hitches when I say this:
"There is plenty of fish to go around" and a way to do this is quite simple.
1. Create a free Blogger.com or Word press website with the right keywords and phrases (bait) to attract hundreds & thousands of people willing to purchase your product. The way to find these people who are interested requires researching on the internet for Forums where your topic is talked about 24/7.Participating in these forums by commenting on various subjects allows you to enter your website link, which in turn creates a back link to your website. The more back links created for the purpose of driving traffic to your website, the more money you make. Its that simple.
2. Flash your affiliate links: It is important to create bold text affiliate links that can point to where you're primary website is located for customers to read more information before they pull out there credits cards to purchase.
3. Take Action today. Not tomorrow, or next week or next month. Many people are floundering around with no direction hence it is necessary to set goals written down and work at it everyday. Go for it! 'You can eat an elephant one piece at a time" If you know what I mean.
4. Work on one project at a time until you have mastered it. It's no good working on too many projects. Concentrate and master one at a time.
5. Goal Setting: Many successful people have goals written down for success. I have always advocated the fact that "A goal not written down is only a wish" especially in the Internet Marketing arena. Why is that so, anyone may ask?Well, when a goal is written down, it crystallizes your thinking pattern to focus on one thing at a time. By using a positive present tense affirmation for example: 'I came, I saw I conquered or "My subconscious now provides me with the specific massive action plans I need to attain my desired results" sets our mind to tap into natural healthy laws which motivates us to the worthwhile goal.
6. Article Typing: Is another Internet Marketing Strategy to drive traffic to your blogs by placing the 500 to 600 word articles to Enzine Articles as well as many other article sites situated all over the internet.
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Tags: nutrition Affiliate Fact
Thursday 21 February 2008
Friday 15 February 2008
Online Marketing
Knowing how to use offline advertising in internet marketing can give you a significant advantage over your competitors, since many do not use offline methods to advertise their products.
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Offline advertising is particularly relevant if you are selling a product, or offering a service, that attract customers locally. For example, you could offer a fitness aid at your local leisure center. Many leisure or fitness centers will allow you to put a free poster offering your product, but even if they charge you for it the price is usually small. Perhaps you have a golf training aid that you can advertise at your local golf club.
Local classified ads are also a good means of getting your product some local publicity. The classified ads pages or even adverts placed on selected pages of your local press, frequently provide you with local orders. The beauty of these is that they are very easy to follow up, either with back-end products or new ones. You need not even restrict yourself to the local press. How often have you seen an internet marketing advert on the national press? They are not uncommon, and although expensive, they must produce a good return.
If you have a niche website, it could be worth your while browsing round your local newsagent and checking out the magazines on display. You know the kind - all these racks upon racks of magazines on every topic you can think of. Have a word with the newsvendor and find out some of the more popular magazines that cover your niche. These could be good publications for placing your adverts, especially if they are not too expensive and they have a good circulation.
Poster campaigns can also work well. You can advertise with posters in many shopping malls, and some stores also offer you the opportunity place an A5 poster for only pennies a week. Have your own business cards printed with your internet business contact details, such as website address and email address in addition to your phone number. Put your website address on everything, and have a signature that use on all correspondence. Not just emails and forum postings, but also offline correspondence such as letters, invoices, receipts and anything else you send to other people.
Another form of offline marketing that most people have never heard of, let alone use, is buzz advertising. This type of advertising has been growing in popularity recently, especially by offline businesses. It is used extensively by some auto companies and by cosmetics companies. Buzz advertising involves getting a verbal buzz going about your website or product. Some companies pay people specifically to verbally promote their products by approaching strangers, striking up conversations and bringing up the product in the conversation.
"Say, have you heard about the latest perfume from ----!" While not yet common it is getting more popular. Of course, the buzz need not be started off by someone you have employed to do it, but you can do it yourself. You can get your family and relatives involved as well. Before you know it, everybody might be talking about your product or your great new website. That's how YouTube and MySpace got so popular.
If you have a van or pick-up get your business name and website address painted on the site. It's easier to get a buzz going if people see your website in their face all the time, on vehicles, on posters, in newspapers and magazines, and even chalked on walls! Well, perhaps not the last one, but that would sure get people noticing your website! Do you get the idea? Get your website name known in every way that you can.
How about a local radio slot, with you explaining the virtues and benefits of your product, service or website? Stress the benefits, and you need not restrict it to local radio. Try for a national radio slot or even TV if your business is sizeable enough. There are no restrictions to the advertising methods you can use. Hire a loudspeaker and shout it from the rooftops!
Online advertising methods are very effective in internet marketing, since they can be visible to people all round the world, but if you know how to use offline advertising it can also work very nicely for you, and bring you a lot of business you would not otherwise have.
Tags: advertising Diet Food
http://dmagnus1.successuniversity.com/specialoffer
Offline advertising is particularly relevant if you are selling a product, or offering a service, that attract customers locally. For example, you could offer a fitness aid at your local leisure center. Many leisure or fitness centers will allow you to put a free poster offering your product, but even if they charge you for it the price is usually small. Perhaps you have a golf training aid that you can advertise at your local golf club.
Local classified ads are also a good means of getting your product some local publicity. The classified ads pages or even adverts placed on selected pages of your local press, frequently provide you with local orders. The beauty of these is that they are very easy to follow up, either with back-end products or new ones. You need not even restrict yourself to the local press. How often have you seen an internet marketing advert on the national press? They are not uncommon, and although expensive, they must produce a good return.
If you have a niche website, it could be worth your while browsing round your local newsagent and checking out the magazines on display. You know the kind - all these racks upon racks of magazines on every topic you can think of. Have a word with the newsvendor and find out some of the more popular magazines that cover your niche. These could be good publications for placing your adverts, especially if they are not too expensive and they have a good circulation.
Poster campaigns can also work well. You can advertise with posters in many shopping malls, and some stores also offer you the opportunity place an A5 poster for only pennies a week. Have your own business cards printed with your internet business contact details, such as website address and email address in addition to your phone number. Put your website address on everything, and have a signature that use on all correspondence. Not just emails and forum postings, but also offline correspondence such as letters, invoices, receipts and anything else you send to other people.
Another form of offline marketing that most people have never heard of, let alone use, is buzz advertising. This type of advertising has been growing in popularity recently, especially by offline businesses. It is used extensively by some auto companies and by cosmetics companies. Buzz advertising involves getting a verbal buzz going about your website or product. Some companies pay people specifically to verbally promote their products by approaching strangers, striking up conversations and bringing up the product in the conversation.
"Say, have you heard about the latest perfume from ----!" While not yet common it is getting more popular. Of course, the buzz need not be started off by someone you have employed to do it, but you can do it yourself. You can get your family and relatives involved as well. Before you know it, everybody might be talking about your product or your great new website. That's how YouTube and MySpace got so popular.
If you have a van or pick-up get your business name and website address painted on the site. It's easier to get a buzz going if people see your website in their face all the time, on vehicles, on posters, in newspapers and magazines, and even chalked on walls! Well, perhaps not the last one, but that would sure get people noticing your website! Do you get the idea? Get your website name known in every way that you can.
How about a local radio slot, with you explaining the virtues and benefits of your product, service or website? Stress the benefits, and you need not restrict it to local radio. Try for a national radio slot or even TV if your business is sizeable enough. There are no restrictions to the advertising methods you can use. Hire a loudspeaker and shout it from the rooftops!
Online advertising methods are very effective in internet marketing, since they can be visible to people all round the world, but if you know how to use offline advertising it can also work very nicely for you, and bring you a lot of business you would not otherwise have.
Tags: advertising Diet Food
Saturday 9 February 2008
Fast Plugin Income Profits
Know How To Write A Compelling Site Titles and Descriptions
There are many places in your HTML you can include keywords, but the Titles and descriptions are arguably the most important elements of your Web site.
Copyright © Donohugh Magnus
http://dmagnus1.successuniversity.com/specialoffer
These places are not the most important in terms of their ability to improve rankings in the search engines, or in terms of the search engines's algorithm, but are most important in terms of their ability to compel someone to visit your Web site. That is, after all, the ultimate goal of search engine positioning, isn't it? Not a lot of point in attaining a top ranking in a search engine if you are just going to call your site "Shop Here."
Of course, both the title and the description META tag must be compelling, but the Title tag has special relevance, because so many search engines use the title exactly as it appears on your page. Some search engines will use the site description that you give in the META tags, but others will not. For this reason, the title of the site is more important than the site description.
Longer Titles are More Effective
Longer titles build a more compelling reason to visit a Web site. Because it takes a certain number of words to persuade someone to to take action, logic dictates that longer sentences have more opportunity to create that compelling argument. It is difficult to discuss time, money, value, and the problem that the Web site solves in just two or three words.
People often scan headlines in brochures and magazines, even when they don't read all the information. Since the title is usually a hyperlink, it is a different color, and it is generally bold and easier to read than the site's description in the search engine listing. When it is longer, there are more words with which to "hook" a reader. If something catches the reader's eye as they scroll down a list of site titles, they will hopefully read the site description. If you have done your work, they will be hooked.
People Don't Read Text, They Recognize Words
People don't read individual letters after about the time they turn 12 years old; they recognize words. Educators know that people glance at words and recognize the words by the shapes defined by the tops of the letters. If you don't believe it, take a sentence in any newspaper or book and cover the bottom half of the words. You can still read the words with relative ease. Now, cover the top of a different sentence. You will find that words are harder to read because there is not much difference in the shape or line of the bottom of the words. Interesting, but how does this apply here?
Here's how: Since people recognize words because the tops of words vary in height and appearance, then sentences that start with just one capital letter and then lowercase letters are easier to recognize and get read faster.
Words in all caps are hard to read. People don't like to read them and don't read them as easily. Recognizing the words in the sentences is tedious, and these listings are frequently overlooked.
Every little advantage helps you.
Tags: income income profits brochures magazines belly Weight myleene
About the Author:
-----------------------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:
http://dmagnus1.successuniversity.com/specialoffer
Coach Donohugh Magnus helps beginners and the advanced marketer. Claim your FREE newsletter with hundreds of "killer" promotional tips and tricks from http://www.pluginprofitsite.com/main-19887/specialoffer.html
-----------------------------------------------
There are many places in your HTML you can include keywords, but the Titles and descriptions are arguably the most important elements of your Web site.
Copyright © Donohugh Magnus
http://dmagnus1.successuniversity.com/specialoffer
These places are not the most important in terms of their ability to improve rankings in the search engines, or in terms of the search engines's algorithm, but are most important in terms of their ability to compel someone to visit your Web site. That is, after all, the ultimate goal of search engine positioning, isn't it? Not a lot of point in attaining a top ranking in a search engine if you are just going to call your site "Shop Here."
Of course, both the title and the description META tag must be compelling, but the Title tag has special relevance, because so many search engines use the title exactly as it appears on your page. Some search engines will use the site description that you give in the META tags, but others will not. For this reason, the title of the site is more important than the site description.
Longer Titles are More Effective
Longer titles build a more compelling reason to visit a Web site. Because it takes a certain number of words to persuade someone to to take action, logic dictates that longer sentences have more opportunity to create that compelling argument. It is difficult to discuss time, money, value, and the problem that the Web site solves in just two or three words.
People often scan headlines in brochures and magazines, even when they don't read all the information. Since the title is usually a hyperlink, it is a different color, and it is generally bold and easier to read than the site's description in the search engine listing. When it is longer, there are more words with which to "hook" a reader. If something catches the reader's eye as they scroll down a list of site titles, they will hopefully read the site description. If you have done your work, they will be hooked.
People Don't Read Text, They Recognize Words
People don't read individual letters after about the time they turn 12 years old; they recognize words. Educators know that people glance at words and recognize the words by the shapes defined by the tops of the letters. If you don't believe it, take a sentence in any newspaper or book and cover the bottom half of the words. You can still read the words with relative ease. Now, cover the top of a different sentence. You will find that words are harder to read because there is not much difference in the shape or line of the bottom of the words. Interesting, but how does this apply here?
Here's how: Since people recognize words because the tops of words vary in height and appearance, then sentences that start with just one capital letter and then lowercase letters are easier to recognize and get read faster.
Words in all caps are hard to read. People don't like to read them and don't read them as easily. Recognizing the words in the sentences is tedious, and these listings are frequently overlooked.
Every little advantage helps you.
Tags: income income profits brochures magazines belly Weight myleene
About the Author:
-----------------------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:
http://dmagnus1.successuniversity.com/specialoffer
Coach Donohugh Magnus helps beginners and the advanced marketer. Claim your FREE newsletter with hundreds of "killer" promotional tips and tricks from http://www.pluginprofitsite.com/main-19887/specialoffer.html
-----------------------------------------------
Wednesday 6 February 2008
Aspect Of Business
Color: An Important Aspect of Business
The world was once black and white. The television had black and white programs and publications were mostly black. However, in the 60s, all that changed to what we see today. Therefore, we know color is now the best means of drawing attention to any media.
Copyright © Donohugh Magnus
http://dmagnus1.successuniversity.com/specialoffer
We each have our own tastes. Therefore, different people have different ideas in associating colors with products. There is no actual answer on what the best color would be for a product and at one time everything was done by chance. Now you can now find the best equipment and personnel in the design and printing industry that help produce beautiful labels. The same importance is now applied to producing the appropriate label as it is to producing a product. There are many family owned companies that guarantee in creating a label with 100% satisfaction and that gives a lasting impression.
Getting brand awareness that gives a lasting impression is a point of major concern for most companies today. By using a variety of logo or product colors you may decrease your marketing efforts.
Furthermore, the effectiveness of retail space is greatly reduced with the wrong colors. Sometimes, the variety of colors from different products may make a unique product blend with other products on the store shelf. Therefore, uniformity of a color is very important in creating brand awareness and a presence in the retail atmosphere.
The best way of making a product stand out from other products is with colors and materials that pop. Large manufacturers know that value and this is why they are always striving for color brilliance. You too, are sure to experience increased sales when your product has good shelf appeal.
Colors have a psychological influence in marketing The effect of colors in influencing the mind of the prospective customer is high. The moods and the sentiments are represented with colors. Symbolic representation is not blind, but an effective way of communicating the feelings spontaneously and strongly.
The changes we observe on earth with the advent of spring, the blossoming of the colorful plants and the joyful moods of the birds and other living beings. They all have been so synchronized that it stands testimony to the fact that color does have an effect on the human mind and the living beings. Therefore, as we verbally communicate to people in different dialects, so do the effects of colors in nonverbal communication.
The best example would be nature. As a creative artist, Mother Nature has made the best ever color combinations on earth. Whether it is color in flowers, in butterflies or in the other millions of living creatures. We as a civilized world had the basic lessons of the uses and impacts of the colors from Mother Nature.
While Mother Nature has used the same impact for its continuity, reproduction and sustenance, we today make use of the same for our selfish motives. Even more so in getting the target market attracted. To the ever expanding clientele, the language of the color has evolved as an effective marketing tool.
Tags: business Business Marketing google Meals Body
About the Author:
-----------------------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:
http://dmagnus1.successuniversity.com/specialoffer
Coach Donohugh Magnus helps beginners and the advanced marketer. Claim your FREE newsletter with hundreds of "killer" promotional tips and tricks from http://www.pluginprofitsite.com/main-19887/specialoffer.html
-----------------------------------------------------------------
The world was once black and white. The television had black and white programs and publications were mostly black. However, in the 60s, all that changed to what we see today. Therefore, we know color is now the best means of drawing attention to any media.
Copyright © Donohugh Magnus
http://dmagnus1.successuniversity.com/specialoffer
We each have our own tastes. Therefore, different people have different ideas in associating colors with products. There is no actual answer on what the best color would be for a product and at one time everything was done by chance. Now you can now find the best equipment and personnel in the design and printing industry that help produce beautiful labels. The same importance is now applied to producing the appropriate label as it is to producing a product. There are many family owned companies that guarantee in creating a label with 100% satisfaction and that gives a lasting impression.
Getting brand awareness that gives a lasting impression is a point of major concern for most companies today. By using a variety of logo or product colors you may decrease your marketing efforts.
Furthermore, the effectiveness of retail space is greatly reduced with the wrong colors. Sometimes, the variety of colors from different products may make a unique product blend with other products on the store shelf. Therefore, uniformity of a color is very important in creating brand awareness and a presence in the retail atmosphere.
The best way of making a product stand out from other products is with colors and materials that pop. Large manufacturers know that value and this is why they are always striving for color brilliance. You too, are sure to experience increased sales when your product has good shelf appeal.
Colors have a psychological influence in marketing The effect of colors in influencing the mind of the prospective customer is high. The moods and the sentiments are represented with colors. Symbolic representation is not blind, but an effective way of communicating the feelings spontaneously and strongly.
The changes we observe on earth with the advent of spring, the blossoming of the colorful plants and the joyful moods of the birds and other living beings. They all have been so synchronized that it stands testimony to the fact that color does have an effect on the human mind and the living beings. Therefore, as we verbally communicate to people in different dialects, so do the effects of colors in nonverbal communication.
The best example would be nature. As a creative artist, Mother Nature has made the best ever color combinations on earth. Whether it is color in flowers, in butterflies or in the other millions of living creatures. We as a civilized world had the basic lessons of the uses and impacts of the colors from Mother Nature.
While Mother Nature has used the same impact for its continuity, reproduction and sustenance, we today make use of the same for our selfish motives. Even more so in getting the target market attracted. To the ever expanding clientele, the language of the color has evolved as an effective marketing tool.
Tags: business Business Marketing google Meals Body
About the Author:
-----------------------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:
http://dmagnus1.successuniversity.com/specialoffer
Coach Donohugh Magnus helps beginners and the advanced marketer. Claim your FREE newsletter with hundreds of "killer" promotional tips and tricks from http://www.pluginprofitsite.com/main-19887/specialoffer.html
-----------------------------------------------------------------
Monday 4 February 2008
Affiliate Marketing Home Business
Make Money With Affiliate Marketing Starting Today
Are you wondering if you have what it takes to make money online?
If you can answer yes to either of these questions, then get ready to take off on the money making ride of your life
Copyright © Donohugh Magnus
http://dmagnus1.successuniversity.com/specialoffer
Affiliate marketing has many descriptions, yet all have the same meaning. Affiliate marketing is a huge business piece on the Internet. It is a cooperative effort between merchants and an affiliate's website. For many years now, affiliate marketing has proved to be a cost-efficient, measurable method of delivering long-tern results. It has become famous for Internet sites who are trying to make some extra or additional income for their site. Every day, people get interested to affiliate marketing and want to make money out of it. But in many cases, these new affiliates do not fully understand the affiliate world and make costly mistakes. In other words, affiliate marketing has often been misunderstood.
In affiliate marketing, an affiliate is compensated for every visitor, subscriber and/or customer provided through his efforts. The said compensation may be made based on a certain value for each visit. The most attractive aspect of affiliate marketing from the merchant's viewpoint is that no payment is due to an affiliate until results are appreciated.
Affiliate marketing is a great situation for both the marketer and the affiliate. If they would work together, they can be an advantage to both. Plus the fact that it seems to make sense, it is easy and inexpensive way to start, and you can be up and running within a few days. But there is one thing to consider, it is how to get traffic and make your offer different than all others.
The only way for you to start earning an income on the internet is to take action. Take no action = no money. Once you take action and put something into motion you will start to make an income. Only you can determine your financial destiny. Take action today and start earning!
Tags: affiliate Home Business google Business fitness Profits Chihuahua
About the Author:
-----------------------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:
http://dmagnus1.successuniversity.com/specialoffer
Coach Donohugh Magnus helps beginners and the advanced marketer. Claim your FREE newsletter with hundreds of "killer" promotional tips and tricks from http://www.pluginprofitsite.com/main-19887/specialoffer.html
-----------------------------------------------------------------
Are you wondering if you have what it takes to make money online?
If you can answer yes to either of these questions, then get ready to take off on the money making ride of your life
Copyright © Donohugh Magnus
http://dmagnus1.successuniversity.com/specialoffer
Affiliate marketing has many descriptions, yet all have the same meaning. Affiliate marketing is a huge business piece on the Internet. It is a cooperative effort between merchants and an affiliate's website. For many years now, affiliate marketing has proved to be a cost-efficient, measurable method of delivering long-tern results. It has become famous for Internet sites who are trying to make some extra or additional income for their site. Every day, people get interested to affiliate marketing and want to make money out of it. But in many cases, these new affiliates do not fully understand the affiliate world and make costly mistakes. In other words, affiliate marketing has often been misunderstood.
In affiliate marketing, an affiliate is compensated for every visitor, subscriber and/or customer provided through his efforts. The said compensation may be made based on a certain value for each visit. The most attractive aspect of affiliate marketing from the merchant's viewpoint is that no payment is due to an affiliate until results are appreciated.
Affiliate marketing is a great situation for both the marketer and the affiliate. If they would work together, they can be an advantage to both. Plus the fact that it seems to make sense, it is easy and inexpensive way to start, and you can be up and running within a few days. But there is one thing to consider, it is how to get traffic and make your offer different than all others.
The only way for you to start earning an income on the internet is to take action. Take no action = no money. Once you take action and put something into motion you will start to make an income. Only you can determine your financial destiny. Take action today and start earning!
Tags: affiliate Home Business google Business fitness Profits Chihuahua
About the Author:
-----------------------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:
http://dmagnus1.successuniversity.com/specialoffer
Coach Donohugh Magnus helps beginners and the advanced marketer. Claim your FREE newsletter with hundreds of "killer" promotional tips and tricks from http://www.pluginprofitsite.com/main-19887/specialoffer.html
-----------------------------------------------------------------
Sunday 3 February 2008
10 Eye Popping, Jaw Dropping Ad Copy Secrets
10 Eye Popping, Jaw Dropping Ad Copy Secrets
1. Use a hand written letter on your ad copy instead
of text. Write the ad on a piece of paper, scan it and
publish the ad on your web page. Adding a personal
touch will always increase your sales.
Copyright © Donohugh Magnus
http://dmagnus1.successuniversity.com/specialoffer
2. Publish a list of famous and respected customers
who have bought from you on your a copy. People
will think that if these people bought from you, they
should also trust your business and purchase your
products. Make sure to get their permission first.
3. Show before and after photos for your products
on your web page copy. Show the problem picture
and then beside it, show the picture of the resolution
to the problem when they use your product.
4. Include an article or review that has been written
about you or your business with your ad copy. This
will show people that your business is respected and
will increase your credibility.
5. When you offer free bonuses in your ad copy, also
list the dollar value beside each bonus. People will
feel they're getting a good deal and it will increase the
value of your product.
6. Hire a famous person to endorse your product or
service. Make sure the person is well known to your
target audience. Include their picture and statements
on your ad copy.
7. Include your own picture on your ad copy. This
will show people that you're not hiding behind your
ad copy and will increase their trust. Also, include
your contact information below the picture and a
brief statement or quote.
8. Tell your potential customers on your ad copy
that you will donate a percentage of their purchase
price to specific charity. This will show them you
really care about the people. They may just buy
your product to donate to the charity.
9. Ask your potential customers plenty of yes and
no questions in your ad copy. The questions should
remind them of their problem and make them think
about what will happen if they don't purchase your
product.
10. Tell your potential customers they will receive a
free prize if they find the five words in your ad copy
that are misspelled or spelled backwards. The longer
you can keep someone reading your copy the greater
chance of them purchasing.
Tags: affiliates Yahoo Google cookies Body News
About the Author:
-----------------------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:
http://dmagnus1.successuniversity.com/specialoffer
Coach Donohugh Magnus helps beginners and the advanced marketer. Claim your FREE newsletter with hundreds of "killer" promotional tips and tricks from http://www.pluginprofitsite.com/main-19887/specialoffer.html
-----------------------------------------------------------------
1. Use a hand written letter on your ad copy instead
of text. Write the ad on a piece of paper, scan it and
publish the ad on your web page. Adding a personal
touch will always increase your sales.
Copyright © Donohugh Magnus
http://dmagnus1.successuniversity.com/specialoffer
2. Publish a list of famous and respected customers
who have bought from you on your a copy. People
will think that if these people bought from you, they
should also trust your business and purchase your
products. Make sure to get their permission first.
3. Show before and after photos for your products
on your web page copy. Show the problem picture
and then beside it, show the picture of the resolution
to the problem when they use your product.
4. Include an article or review that has been written
about you or your business with your ad copy. This
will show people that your business is respected and
will increase your credibility.
5. When you offer free bonuses in your ad copy, also
list the dollar value beside each bonus. People will
feel they're getting a good deal and it will increase the
value of your product.
6. Hire a famous person to endorse your product or
service. Make sure the person is well known to your
target audience. Include their picture and statements
on your ad copy.
7. Include your own picture on your ad copy. This
will show people that you're not hiding behind your
ad copy and will increase their trust. Also, include
your contact information below the picture and a
brief statement or quote.
8. Tell your potential customers on your ad copy
that you will donate a percentage of their purchase
price to specific charity. This will show them you
really care about the people. They may just buy
your product to donate to the charity.
9. Ask your potential customers plenty of yes and
no questions in your ad copy. The questions should
remind them of their problem and make them think
about what will happen if they don't purchase your
product.
10. Tell your potential customers they will receive a
free prize if they find the five words in your ad copy
that are misspelled or spelled backwards. The longer
you can keep someone reading your copy the greater
chance of them purchasing.
Tags: affiliates Yahoo Google cookies Body News
About the Author:
-----------------------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:
http://dmagnus1.successuniversity.com/specialoffer
Coach Donohugh Magnus helps beginners and the advanced marketer. Claim your FREE newsletter with hundreds of "killer" promotional tips and tricks from http://www.pluginprofitsite.com/main-19887/specialoffer.html
-----------------------------------------------------------------
Friday 1 February 2008
5 Steps to High-Value Web Content
Top 5 Steps to High-Value Web Content
1. Choose the right author.
2. Choose the right topic.
3. Address all sides of the topic.
4. Add supporting graphics, pictures, etc.
5. Link to related resources, both on your site and elsewhere.
Copyright © Donohugh Magnus
http://dmagnus1.successuniversity.com/specialoffer
Let's look at each of these steps in greater detail.
1. Choose the Right Author
I once worked for a company who let their web programmers write the instructions for their online ordering process. Big mistake. If their audience were programmers as well, this might be okay. But most of their customers had limited technical skills. So when these people encountered online instructions such as "Validate parameters before advancing" ... the customers would often become dead in the water.
This is a prime example of choosing the wrong author for web writing. Sure, the programmers' input is important. After all, they built the thing. But they should not be the voice of customer guidance. A skilled web writer (someone with usability experience) would have "translated" these instructions to say something like "Please fill in all required information before moving to the next screen."
Here's the key to this. The best author for your small business website content is not always the person who knows the most about the product or service from a technical standpoint. Often, it's best to have an in-house writer who plays the go-between role of "consumer advocate," getting the information from one group and translating it for another group.
2. Choose the Right Topic
If your small business only offers one product or service, then that will likely be the topic of your web content. In this case, I would focus on choosing the right angle as well. Don't tell people what you want them to know -- this is an outdated way of thinking about public information, especially when it comes to small business website content. Instead, find out what people want to know about the types of products you offer, and use your web content to address those questions or concerns.
If you are writing web content for a company that has many products or services, you will have to spend more time choosing topics first and choosing your angle second. In this case, it becomes more about topic organization than anything. Large websites with many topics are ideally suited for a category and sub-category system: These are our products >> And this is product 'A' >> And this is a web page that explains product 'A' in detail.
3. Address All Sides of the Topic
Whether you're writing about one of your products, or you're creating a tutorial of some kind, you need to cover all the angles. There's nothing worse than website content that leaves the job only half-done, telling you why a certain thing is important but not pursuing that lead.
When you are close to a certain topic -- as is the case with people who create a product or service -- it's easy to assume everyone else understands it as well as you do. But the opposite is usually true, so you need to explain all sides of a topic when you write content for your small business website.
Want to keep your pages relatively short for easy reading? You can do that while still offering complete information. That's what hyperlinks are for!
4. Link to Related Resources
Here's the key to developing great content for your small business website. Try to create authority documents that others in your field would link to and recommend to others. One of the key criteria for a resource document is that it links to plenty of supporting information, both on the same website and elsewhere on the web.
In addition to being good for your readers, this kind of useful content will make other webmasters more inclined to link to your website. This adds to your link "popularity" and can further improve the search engine ranking of your small business website.
When writing a particular web page, try to think of it as "the ultimate guide to [blank]." This is the first step to creating the kind of authority documents that eventually dominate the search engines and drive endless web traffic for the authors. But it's rarely possible to create an "ultimate guide" to anything in just one page, so be liberal about linking to other sources on your own website and elsewhere (as long as their not direct competitors).
5. Add Supporting Graphics, Pictures, Etc.
Reading online can be hard on the eyeballs. You can make the reader's job easier in two ways. First, you can format your content appropriately for web reading (short paragraphs, narrow text columns, lots of bullet points, headers, sub-headers, etc.). Secondly, you can add supporting images and helpful graphics.
Well-placed graphics can improve website content in a number of ways. Images are more enticing than text upon first glance, so they can help attract and retain readers. They also help you clarify your message with visual reinforcement.
Tags: profits Business Belly
About the Author:
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To find the best home based business ideas and
opportunities so you can work at home visit:
http://dmagnus1.successuniversity.com/specialoffer
Coach Donohugh Magnus helps beginners and the advanced marketer. Claim your FREE newsletter with hundreds of "killer" promotional tips and tricks from http://www.pluginprofitsite.com/main-19887/specialoffer.html
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1. Choose the right author.
2. Choose the right topic.
3. Address all sides of the topic.
4. Add supporting graphics, pictures, etc.
5. Link to related resources, both on your site and elsewhere.
Copyright © Donohugh Magnus
http://dmagnus1.successuniversity.com/specialoffer
Let's look at each of these steps in greater detail.
1. Choose the Right Author
I once worked for a company who let their web programmers write the instructions for their online ordering process. Big mistake. If their audience were programmers as well, this might be okay. But most of their customers had limited technical skills. So when these people encountered online instructions such as "Validate parameters before advancing" ... the customers would often become dead in the water.
This is a prime example of choosing the wrong author for web writing. Sure, the programmers' input is important. After all, they built the thing. But they should not be the voice of customer guidance. A skilled web writer (someone with usability experience) would have "translated" these instructions to say something like "Please fill in all required information before moving to the next screen."
Here's the key to this. The best author for your small business website content is not always the person who knows the most about the product or service from a technical standpoint. Often, it's best to have an in-house writer who plays the go-between role of "consumer advocate," getting the information from one group and translating it for another group.
2. Choose the Right Topic
If your small business only offers one product or service, then that will likely be the topic of your web content. In this case, I would focus on choosing the right angle as well. Don't tell people what you want them to know -- this is an outdated way of thinking about public information, especially when it comes to small business website content. Instead, find out what people want to know about the types of products you offer, and use your web content to address those questions or concerns.
If you are writing web content for a company that has many products or services, you will have to spend more time choosing topics first and choosing your angle second. In this case, it becomes more about topic organization than anything. Large websites with many topics are ideally suited for a category and sub-category system: These are our products >> And this is product 'A' >> And this is a web page that explains product 'A' in detail.
3. Address All Sides of the Topic
Whether you're writing about one of your products, or you're creating a tutorial of some kind, you need to cover all the angles. There's nothing worse than website content that leaves the job only half-done, telling you why a certain thing is important but not pursuing that lead.
When you are close to a certain topic -- as is the case with people who create a product or service -- it's easy to assume everyone else understands it as well as you do. But the opposite is usually true, so you need to explain all sides of a topic when you write content for your small business website.
Want to keep your pages relatively short for easy reading? You can do that while still offering complete information. That's what hyperlinks are for!
4. Link to Related Resources
Here's the key to developing great content for your small business website. Try to create authority documents that others in your field would link to and recommend to others. One of the key criteria for a resource document is that it links to plenty of supporting information, both on the same website and elsewhere on the web.
In addition to being good for your readers, this kind of useful content will make other webmasters more inclined to link to your website. This adds to your link "popularity" and can further improve the search engine ranking of your small business website.
When writing a particular web page, try to think of it as "the ultimate guide to [blank]." This is the first step to creating the kind of authority documents that eventually dominate the search engines and drive endless web traffic for the authors. But it's rarely possible to create an "ultimate guide" to anything in just one page, so be liberal about linking to other sources on your own website and elsewhere (as long as their not direct competitors).
5. Add Supporting Graphics, Pictures, Etc.
Reading online can be hard on the eyeballs. You can make the reader's job easier in two ways. First, you can format your content appropriately for web reading (short paragraphs, narrow text columns, lots of bullet points, headers, sub-headers, etc.). Secondly, you can add supporting images and helpful graphics.
Well-placed graphics can improve website content in a number of ways. Images are more enticing than text upon first glance, so they can help attract and retain readers. They also help you clarify your message with visual reinforcement.
Tags: profits Business Belly
About the Author:
-----------------------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:
http://dmagnus1.successuniversity.com/specialoffer
Coach Donohugh Magnus helps beginners and the advanced marketer. Claim your FREE newsletter with hundreds of "killer" promotional tips and tricks from http://www.pluginprofitsite.com/main-19887/specialoffer.html
-----------------------------------------------------------------
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