Top 5 Steps to High-Value Web Content
1. Choose the right author.
2. Choose the right topic.
3. Address all sides of the topic.
4. Add supporting graphics, pictures, etc.
5. Link to related resources, both on your site and elsewhere.
Copyright © Donohugh Magnus
http://dmagnus1.successuniversity.com/specialoffer
Let's look at each of these steps in greater detail.
1. Choose the Right Author
I once worked for a company who let their web programmers write the instructions for their online ordering process. Big mistake. If their audience were programmers as well, this might be okay. But most of their customers had limited technical skills. So when these people encountered online instructions such as "Validate parameters before advancing" ... the customers would often become dead in the water.
This is a prime example of choosing the wrong author for web writing. Sure, the programmers' input is important. After all, they built the thing. But they should not be the voice of customer guidance. A skilled web writer (someone with usability experience) would have "translated" these instructions to say something like "Please fill in all required information before moving to the next screen."
Here's the key to this. The best author for your small business website content is not always the person who knows the most about the product or service from a technical standpoint. Often, it's best to have an in-house writer who plays the go-between role of "consumer advocate," getting the information from one group and translating it for another group.
2. Choose the Right Topic
If your small business only offers one product or service, then that will likely be the topic of your web content. In this case, I would focus on choosing the right angle as well. Don't tell people what you want them to know -- this is an outdated way of thinking about public information, especially when it comes to small business website content. Instead, find out what people want to know about the types of products you offer, and use your web content to address those questions or concerns.
If you are writing web content for a company that has many products or services, you will have to spend more time choosing topics first and choosing your angle second. In this case, it becomes more about topic organization than anything. Large websites with many topics are ideally suited for a category and sub-category system: These are our products >> And this is product 'A' >> And this is a web page that explains product 'A' in detail.
3. Address All Sides of the Topic
Whether you're writing about one of your products, or you're creating a tutorial of some kind, you need to cover all the angles. There's nothing worse than website content that leaves the job only half-done, telling you why a certain thing is important but not pursuing that lead.
When you are close to a certain topic -- as is the case with people who create a product or service -- it's easy to assume everyone else understands it as well as you do. But the opposite is usually true, so you need to explain all sides of a topic when you write content for your small business website.
Want to keep your pages relatively short for easy reading? You can do that while still offering complete information. That's what hyperlinks are for!
4. Link to Related Resources
Here's the key to developing great content for your small business website. Try to create authority documents that others in your field would link to and recommend to others. One of the key criteria for a resource document is that it links to plenty of supporting information, both on the same website and elsewhere on the web.
In addition to being good for your readers, this kind of useful content will make other webmasters more inclined to link to your website. This adds to your link "popularity" and can further improve the search engine ranking of your small business website.
When writing a particular web page, try to think of it as "the ultimate guide to [blank]." This is the first step to creating the kind of authority documents that eventually dominate the search engines and drive endless web traffic for the authors. But it's rarely possible to create an "ultimate guide" to anything in just one page, so be liberal about linking to other sources on your own website and elsewhere (as long as their not direct competitors).
5. Add Supporting Graphics, Pictures, Etc.
Reading online can be hard on the eyeballs. You can make the reader's job easier in two ways. First, you can format your content appropriately for web reading (short paragraphs, narrow text columns, lots of bullet points, headers, sub-headers, etc.). Secondly, you can add supporting images and helpful graphics.
Well-placed graphics can improve website content in a number of ways. Images are more enticing than text upon first glance, so they can help attract and retain readers. They also help you clarify your message with visual reinforcement.
Tags: profits Business Belly
About the Author:
-----------------------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:
http://dmagnus1.successuniversity.com/specialoffer
Coach Donohugh Magnus helps beginners and the advanced marketer. Claim your FREE newsletter with hundreds of "killer" promotional tips and tricks from http://www.pluginprofitsite.com/main-19887/specialoffer.html
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Friday, 1 February 2008
Thursday, 31 January 2008
successful Business Network
Are you starting a new business? Or maybe you already have a small business? Whichever is the case you will no doubt have made business plan, forecast your cash flow and probably frightened yourself as to where all your money has gone.
Copyright © Donohugh Magnus
http://dmagnus1.successuniversity.com/specialoffer
In order to generate new business it's essential to market your business and certainly this can be a very costly business.
Business networking is not about a closed shop where everyone gives each other work, it's much more powerful than that. It's fundamentally about the act referring business to people that you have grown to know, like and trust, and for them to do the same for you. Understanding how to give a quality referral is an art itself and something that I cannot cover today so for the time being let's just consider the benefits of business networking.
It is not a well known fact but 70% of new business that your company gets is through word of mouth. Networking allows you to formally explain what your business is about and as fellow networking business people get to know you so you will naturally start to win new sales leads because people like to pass business to people that they know.
Simply attending a networking event will raise your profile especially if you network on a regular basis. Remember my earlier point about advertising; recognition and repetition, attending a regular networking event achieves this.
Not only do you have the opportunity to present your business, you also get to meet with a lot of business people from other walks of life that will inevitably be able to help solve some of your problems. And you will be able to do the same, it's all part of the relationship building process and at the end of the day it's this relationship that counts when recommending someone's services.
You'll also get to know an awful lot of people that will be able to help you when you have a problem. Have you ever picked up the yellow pages and looked for a particular service? How do you choose? It really is hit and miss. By getting to know reliable contacts who can provide you with what you want and who can be trusted is worth so much in terms of your time and money.
Tags: affiliates Google Britney
About the Author:
-----------------------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:
http://dmagnus1.successuniversity.com/specialoffer
Coach Donohugh Magnus helps beginners and the advanced marketer. Claim your FREE newsletter with hundreds of "killer" promotional tips and tricks from http://www.pluginprofitsite.com/main-19887/specialoffer.html
-----------------------------------------------------------------
Copyright © Donohugh Magnus
http://dmagnus1.successuniversity.com/specialoffer
In order to generate new business it's essential to market your business and certainly this can be a very costly business.
Business networking is not about a closed shop where everyone gives each other work, it's much more powerful than that. It's fundamentally about the act referring business to people that you have grown to know, like and trust, and for them to do the same for you. Understanding how to give a quality referral is an art itself and something that I cannot cover today so for the time being let's just consider the benefits of business networking.
It is not a well known fact but 70% of new business that your company gets is through word of mouth. Networking allows you to formally explain what your business is about and as fellow networking business people get to know you so you will naturally start to win new sales leads because people like to pass business to people that they know.
Simply attending a networking event will raise your profile especially if you network on a regular basis. Remember my earlier point about advertising; recognition and repetition, attending a regular networking event achieves this.
Not only do you have the opportunity to present your business, you also get to meet with a lot of business people from other walks of life that will inevitably be able to help solve some of your problems. And you will be able to do the same, it's all part of the relationship building process and at the end of the day it's this relationship that counts when recommending someone's services.
You'll also get to know an awful lot of people that will be able to help you when you have a problem. Have you ever picked up the yellow pages and looked for a particular service? How do you choose? It really is hit and miss. By getting to know reliable contacts who can provide you with what you want and who can be trusted is worth so much in terms of your time and money.
Tags: affiliates Google Britney
About the Author:
-----------------------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:
http://dmagnus1.successuniversity.com/specialoffer
Coach Donohugh Magnus helps beginners and the advanced marketer. Claim your FREE newsletter with hundreds of "killer" promotional tips and tricks from http://www.pluginprofitsite.com/main-19887/specialoffer.html
-----------------------------------------------------------------
Wednesday, 30 January 2008
The Secret Sauce of Google Success
Can the Search Engines Read and "Crawl" All the Pages and Content on Your Site?
What do you need to get top rankings on Google? There are many ingredients in the mix, but here are three of the most important that you need to concentrate on.
Copyright © Donohugh Magnus
http://dmagnus1.successuniversity.com/specialoffer
1.) Keyword Relevant Copy and Content.
Whatever the keywords you want to get ranked in the Search Engine Results Pages (SERPs), be sure that you have enough copy and content about those specific words which will give Google a reason to rank you in the first place.
If for example, one of your priority keywords is "virtual assistant software", create a separate page or section for this keyword (at least a few paragraphs) using the keyword in the headline, the first sentence, the last sentence as well as wherever it makes logical sense in order to achieve the keyword frequency and "density" that search engines are looking for. Ideally, each page will only have one or two keywords and will be very focused on that specific topic.
Additionally, by including on this specific keyword page either articles, pdf files or news items about your keyword, it will help you improve your chances of a better ranking. Give Google a reason to rank you at the top. He with the most relevant copy wins - so make it rich and deep.
2.) Can the Search Engines Read and "Crawl" All the Pages and Content on Your Site?
Probably the biggest surprise to most marketers is that the search engines are unable to either navigate or read most of the content on their website. If they can't read your copy, then it's not surprising that you're not getting the rankings or traffic to your website that you aspire to.
The only thing a search engine can read is words. Sites that are dynamic, or created in other formats such as Flash or Java often can't be read by the search engines. Even if they can read the content on your site, many times they can't navigate it properly or just bounce "off the walls" as there are no specific links or site map to tell the proper sequence or where to go next.
Want to see what Google is indexing on your website? Go to Google and type in: site:www.yourdomain.com . This will show you the title and description of the pages of your site they know about. If they are all the same or they don't have a title or description listed, chances are very good that your site is invisible to your target market.
3) Links... Why Are They So Important?
Link popularity is one of the most important factors search engines use in determining where you will rank in the search engine for your keywords and phrases, as it helps them to determine how important or popular your site is and what it's reputation is. In essence the search engines are saying "we're going to give top ranking to pages that have important and relevant sites linking to them".
Link Building is the process of finding related/relevant websites and receiving a link from them to you. Natural linking occurs when a site has good content that others will link to. But to get these links people have to know about you. It is a catch 22. Building links has gotten sophisticated in the last couple of years. Today you need a mixture of links from many sources including articles, press releases, social bookmarks, directories and social media sites.
Tags: links google sauce affiliates Weight Loss Heat yahoo Brad Pitt
About the Author:
-----------------------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.AutoPilotKings.com
Coach Donohugh Magnus helps beginners and the advanced marketer. Claim your FREE newsletter with hundreds of "killer" promotional tips and tricks from http://www.pluginprofitsite.com/main-19887/specialoffer.html
-----------------------------------------------------------------
What do you need to get top rankings on Google? There are many ingredients in the mix, but here are three of the most important that you need to concentrate on.
Copyright © Donohugh Magnus
http://dmagnus1.successuniversity.com/specialoffer
1.) Keyword Relevant Copy and Content.
Whatever the keywords you want to get ranked in the Search Engine Results Pages (SERPs), be sure that you have enough copy and content about those specific words which will give Google a reason to rank you in the first place.
If for example, one of your priority keywords is "virtual assistant software", create a separate page or section for this keyword (at least a few paragraphs) using the keyword in the headline, the first sentence, the last sentence as well as wherever it makes logical sense in order to achieve the keyword frequency and "density" that search engines are looking for. Ideally, each page will only have one or two keywords and will be very focused on that specific topic.
Additionally, by including on this specific keyword page either articles, pdf files or news items about your keyword, it will help you improve your chances of a better ranking. Give Google a reason to rank you at the top. He with the most relevant copy wins - so make it rich and deep.
2.) Can the Search Engines Read and "Crawl" All the Pages and Content on Your Site?
Probably the biggest surprise to most marketers is that the search engines are unable to either navigate or read most of the content on their website. If they can't read your copy, then it's not surprising that you're not getting the rankings or traffic to your website that you aspire to.
The only thing a search engine can read is words. Sites that are dynamic, or created in other formats such as Flash or Java often can't be read by the search engines. Even if they can read the content on your site, many times they can't navigate it properly or just bounce "off the walls" as there are no specific links or site map to tell the proper sequence or where to go next.
Want to see what Google is indexing on your website? Go to Google and type in: site:www.yourdomain.com . This will show you the title and description of the pages of your site they know about. If they are all the same or they don't have a title or description listed, chances are very good that your site is invisible to your target market.
3) Links... Why Are They So Important?
Link popularity is one of the most important factors search engines use in determining where you will rank in the search engine for your keywords and phrases, as it helps them to determine how important or popular your site is and what it's reputation is. In essence the search engines are saying "we're going to give top ranking to pages that have important and relevant sites linking to them".
Link Building is the process of finding related/relevant websites and receiving a link from them to you. Natural linking occurs when a site has good content that others will link to. But to get these links people have to know about you. It is a catch 22. Building links has gotten sophisticated in the last couple of years. Today you need a mixture of links from many sources including articles, press releases, social bookmarks, directories and social media sites.
Tags: links google sauce affiliates Weight Loss Heat yahoo Brad Pitt
About the Author:
-----------------------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.AutoPilotKings.com
Coach Donohugh Magnus helps beginners and the advanced marketer. Claim your FREE newsletter with hundreds of "killer" promotional tips and tricks from http://www.pluginprofitsite.com/main-19887/specialoffer.html
-----------------------------------------------------------------
Tuesday, 29 January 2008
Incredible Internet Profits Exposed!
"How To Leverage The
Resources Of Others To
Explode Your Business...
With No Cost Or Risk To You!"
Copyright © Donohugh Magnus
http://dmagnus1.successuniversity.com/specialoffer
One of the very best ways (okay, the best way!) to quickly create thousands of dollars risk-free is by doing joint ventures.
A joint venture (JV) is simply when 2 people (or businesses) work together to reach a common goal. Big businesses do this all the time. That's why the computer you're looking at right now came pre-loaded with software from Internet service providers like AOL and/or MSN.
Most JV's involve one person with a product to sell and the other person with a high traffic website or an email list (or both) that's targeted to the group which is known to buy the product.
I regularly do JV's from both perspectives - as the person with the product and the person with the list. My revenues from joint ventures in the last few years are well over a million dollars. Actually, they're probably over a couple of million if I took the time to really add everything up.
If you're looking to increase your business without taking any risk - and or having to spend a lot of money on advertising, you should actively pursue joint ventures.
The reason that I mention there's no risk is that you won't be paying your JV partner to sell your product until after you collect the money. In other words, the JV partner will run the promotion and drive the traffic. You'll make the sales and collect the money.
Then, you'll pay your JV partner after you already have the money from the sales. You don't pay anything up front so you have no risk!
So how come I waited all the way until this lesson to mention how great joint ventures are?
See, most people make a real mess when they first try to set up a joint venture. They jump the gun and start contacting people willy-nilly. No plan. No credibility. So they fail miserably and run around telling everyone that JV's don't work.
Not true. JV's - like anything else - don't work if you don't approach them correctly.
Before you approach a potential partner and (a) try to get him excited about selling your product so (b) he can risk his time, effort and credibility with his list, you need to have your ducks in a row.
First, you must have a website that converts visitors in customers. You must test this and have proven results. (That's a big part of why you'll start with pay-per-click advertising.)
Your JV partners are not going to be your guinea pigs and test everything for you. Forget it.
It's your job to deliver a sales system that works.
Second, you must have an email ad or website ad that has been tested and proven to work.
Third, you must have a tracking system in place to provide real-time reporting of clicks and sales. You can use your affiliate program for this (almost everyone does). The affiliate program in 1ShoppingCart.com is perfect for this.
Only after you've got these items in place should you contact anyone about doing a joint venture. Otherwise, you're wasting your time.
To find JV partners, you can use several methods:
1 - Go to any search engine and search on your target keywords. That's going to give you a list of websites that probably have a lot of traffic that's coming from your target market.
2 - Narrow down that search by also searching for "ezines" or "newsletters" so you have a list of sites likely to have online newsletters that reach your target market.
3 - Plain old-fashioned networking. Whenever you're in contact with anyone that does business in your target market, be alert to the opportunity that might exist to joint venture with them or someone else they know.
4 - Referrals. After you've completed a successful joint venture and delivered a fat, juicy check to your partner, ask him for referrals to people he knows that would also be interested in grabbing some easy cash.
By now, you should be completely pumped up about the incredible possibilities available for you to use joint ventures to explode your business - at no cost and no risk to you!
Tags: Profits Incredible Internet Profits Exposed business Affiliates News
About the Author:
-----------------------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:
http://dmagnus1.successuniversity.com/specialoffer
Coach Donohugh Magnus helps beginners and the advanced marketer. Claim your FREE newsletter with hundreds of "killer" promotional tips and tricks from http://www.pluginprofitsite.com/main-19887/specialoffer.html
-----------------------------------------------------------------
Resources Of Others To
Explode Your Business...
With No Cost Or Risk To You!"
Copyright © Donohugh Magnus
http://dmagnus1.successuniversity.com/specialoffer
One of the very best ways (okay, the best way!) to quickly create thousands of dollars risk-free is by doing joint ventures.
A joint venture (JV) is simply when 2 people (or businesses) work together to reach a common goal. Big businesses do this all the time. That's why the computer you're looking at right now came pre-loaded with software from Internet service providers like AOL and/or MSN.
Most JV's involve one person with a product to sell and the other person with a high traffic website or an email list (or both) that's targeted to the group which is known to buy the product.
I regularly do JV's from both perspectives - as the person with the product and the person with the list. My revenues from joint ventures in the last few years are well over a million dollars. Actually, they're probably over a couple of million if I took the time to really add everything up.
If you're looking to increase your business without taking any risk - and or having to spend a lot of money on advertising, you should actively pursue joint ventures.
The reason that I mention there's no risk is that you won't be paying your JV partner to sell your product until after you collect the money. In other words, the JV partner will run the promotion and drive the traffic. You'll make the sales and collect the money.
Then, you'll pay your JV partner after you already have the money from the sales. You don't pay anything up front so you have no risk!
So how come I waited all the way until this lesson to mention how great joint ventures are?
See, most people make a real mess when they first try to set up a joint venture. They jump the gun and start contacting people willy-nilly. No plan. No credibility. So they fail miserably and run around telling everyone that JV's don't work.
Not true. JV's - like anything else - don't work if you don't approach them correctly.
Before you approach a potential partner and (a) try to get him excited about selling your product so (b) he can risk his time, effort and credibility with his list, you need to have your ducks in a row.
First, you must have a website that converts visitors in customers. You must test this and have proven results. (That's a big part of why you'll start with pay-per-click advertising.)
Your JV partners are not going to be your guinea pigs and test everything for you. Forget it.
It's your job to deliver a sales system that works.
Second, you must have an email ad or website ad that has been tested and proven to work.
Third, you must have a tracking system in place to provide real-time reporting of clicks and sales. You can use your affiliate program for this (almost everyone does). The affiliate program in 1ShoppingCart.com is perfect for this.
Only after you've got these items in place should you contact anyone about doing a joint venture. Otherwise, you're wasting your time.
To find JV partners, you can use several methods:
1 - Go to any search engine and search on your target keywords. That's going to give you a list of websites that probably have a lot of traffic that's coming from your target market.
2 - Narrow down that search by also searching for "ezines" or "newsletters" so you have a list of sites likely to have online newsletters that reach your target market.
3 - Plain old-fashioned networking. Whenever you're in contact with anyone that does business in your target market, be alert to the opportunity that might exist to joint venture with them or someone else they know.
4 - Referrals. After you've completed a successful joint venture and delivered a fat, juicy check to your partner, ask him for referrals to people he knows that would also be interested in grabbing some easy cash.
By now, you should be completely pumped up about the incredible possibilities available for you to use joint ventures to explode your business - at no cost and no risk to you!
Tags: Profits Incredible Internet Profits Exposed business Affiliates News
About the Author:
-----------------------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:
http://dmagnus1.successuniversity.com/specialoffer
Coach Donohugh Magnus helps beginners and the advanced marketer. Claim your FREE newsletter with hundreds of "killer" promotional tips and tricks from http://www.pluginprofitsite.com/main-19887/specialoffer.html
-----------------------------------------------------------------
Sunday, 27 January 2008
Pay Per Clicks Ads The Terrible 10 Mistakes
Mistakes Of Pay Per Click Advertising: The Terrible 10
Copyright © Donohugh Magnus
http://dmagnus1.successuniversity.com/specialoffer
Vigilance, micromanaging and attention to detail can help you avoid some common and costly mistakes of PPC advertising. What are those mistakes?
Here are the terrible 10 that are typical to most pay per click campaigns.
Too Many Keywords Per Ad Group
It's important to target your ad to be as relevant as possible. Don't group all your keywords into one or two ad groups. Break them out. Keep them tight. This gives you more control over ad variables so that you can be as relevant as possible.
Not Using Negative Keywords
Negative keywords reduce unwanted impressions, and more importantly, unwanted click throughs. However, with increasing priority given to "quality scores" and click through rates in the PPC engines, it's key to trim the fat from your keyword campaigns. If your company sells "widget management software" then be sure that you have keywords like "-serial" or "-free" assigned as negative keywords (unless, of course, you offer it for free in some manner). You can find good negative keywords in your log files or when you build your lists.
Weak Testing
Split-testing your ads is critical. Even the smallest of changes can boost results. In addition to testing your ad copy's "call to action" or value statements, every ad has multiple variables to test. The titles, the two lines of copy, and display url all can be optimized. If you don't have time for hands-on testing, a good professional pay per click management company can run daily split testing for you. You'd be surprised how well this can pay off.
Poor or Non-Existent Tracking
Of course, testing your ads and fine tuning your keyword lists only works well if you are tracking results. The search engines will tell you what your click-through rates are ... but you need bottom-line results. You need to know your return on investment or what your cost per action is. It's not enough to know that you spend $5,000 and get back $10,000. You might be able to spend only $3,000 and get that same $10,000.
Not Getting Keyword-Level Tracking
Proper and exact analytics or using an experienced pay per click management company is essential to get the data you need. If you have keywords that are not performing and leaking your account on a daily basis, you are throwing money away. Getting results to the keyword level allows you to adjust bids for maximum effect. If you have one keyword with a $1.34 earnings per click and another at 37 cents, this is key information that allows you to maximize profits. Lower one bid if you are above your "EPC" and raise another to eek out more profits from that sweet-spot keyword. Don't waste money on a daily basis.
Not Specific Enough Keywords
Some broad and generic keywords can certainly push a ton of traffic to your site. They may even be very successful. Often, however, they can also do just the opposite -- drain your funds with poor results. A user searching on one of these generic phrases is often doing research in an early part of the buying process. Knowing your keyword-level results and filtering out bad variations with negative keywords can help you get a true read on these generic keywords.
Not Going After Long-Tail Keywords
This follows the above item on generic keywords. Building a list and individual ads for the long-tail keywords can be a major time-sucker. It can also be profitable if the task is performed correctly. Those earnings per click will likely vary widely from a generic keyword like "mp3 player", "sony mp3 player" and "sony 2GB S610 walkman video mp3 player". One consumer is doing research, the other knows what they want and is most likely looking to purchase.
Not Separating Content and Search Networks
An easy way to get scorched on poor performing traffic or even click fraud is to not separate your search network ads from your content network ads. Chances are that if you don't know what the difference is, then they are likely not separated in your account -- and bad keywords are leaking your funds daily. You are better off to build different campaigns for your keywords on the content and search networks.
Not Attracting Local Clients Through Geo Targeting
If you draw most of your business from a local area, the big three PPC engines allow you to geo-target your keywords to that area. This will bring the local market to your doorstep on non-local keyword phrases. This can be hugely profitable.
Not Frequently Monitoring Your Accounts
Not everyone has time to run split testing on a daily basis or frequently checking your EPCs (even though you should...because it's costing you). That said, there are still a high amount of advertisers who seem to ignore their accounts for days ... or even weeks ... or (don't tell me you're doing this!) months. The big PPC search engines are increasingly cracking down on poor performing keywords, smacking advertisers with that "Inactive for Search" status for individual keywords. When this happens, you lose traffic, you lose profits. If you are investing heavily in PPC, you can't just turn your back on your account for days at a time.
The Terrible 10 of Pay Per Click Advertising is a lot to consider, but it's vital for healthy pay per click campaigns. Whether you can actively manage your PPC accounts at this level or you need to hire a pay per click management company to do it, vigilance and precision can make a huge impact on your bottom line.
Tags: business Online Marketing Google Pay Per Clicks
yahoo Spears Loss belly Movie Business
About the Author:
-----------------------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:
http://dmagnus1.successuniversity.com/specialoffer
Coach Donohugh Magnus helps beginners and the advanced marketer. Claim your FREE newsletter with hundreds of "killer" promotional tips and tricks from http://www.pluginprofitsite.com/main-19887/specialoffer.html
-----------------------------------------------------------------
Copyright © Donohugh Magnus
http://dmagnus1.successuniversity.com/specialoffer
Vigilance, micromanaging and attention to detail can help you avoid some common and costly mistakes of PPC advertising. What are those mistakes?
Here are the terrible 10 that are typical to most pay per click campaigns.
Too Many Keywords Per Ad Group
It's important to target your ad to be as relevant as possible. Don't group all your keywords into one or two ad groups. Break them out. Keep them tight. This gives you more control over ad variables so that you can be as relevant as possible.
Not Using Negative Keywords
Negative keywords reduce unwanted impressions, and more importantly, unwanted click throughs. However, with increasing priority given to "quality scores" and click through rates in the PPC engines, it's key to trim the fat from your keyword campaigns. If your company sells "widget management software" then be sure that you have keywords like "-serial" or "-free" assigned as negative keywords (unless, of course, you offer it for free in some manner). You can find good negative keywords in your log files or when you build your lists.
Weak Testing
Split-testing your ads is critical. Even the smallest of changes can boost results. In addition to testing your ad copy's "call to action" or value statements, every ad has multiple variables to test. The titles, the two lines of copy, and display url all can be optimized. If you don't have time for hands-on testing, a good professional pay per click management company can run daily split testing for you. You'd be surprised how well this can pay off.
Poor or Non-Existent Tracking
Of course, testing your ads and fine tuning your keyword lists only works well if you are tracking results. The search engines will tell you what your click-through rates are ... but you need bottom-line results. You need to know your return on investment or what your cost per action is. It's not enough to know that you spend $5,000 and get back $10,000. You might be able to spend only $3,000 and get that same $10,000.
Not Getting Keyword-Level Tracking
Proper and exact analytics or using an experienced pay per click management company is essential to get the data you need. If you have keywords that are not performing and leaking your account on a daily basis, you are throwing money away. Getting results to the keyword level allows you to adjust bids for maximum effect. If you have one keyword with a $1.34 earnings per click and another at 37 cents, this is key information that allows you to maximize profits. Lower one bid if you are above your "EPC" and raise another to eek out more profits from that sweet-spot keyword. Don't waste money on a daily basis.
Not Specific Enough Keywords
Some broad and generic keywords can certainly push a ton of traffic to your site. They may even be very successful. Often, however, they can also do just the opposite -- drain your funds with poor results. A user searching on one of these generic phrases is often doing research in an early part of the buying process. Knowing your keyword-level results and filtering out bad variations with negative keywords can help you get a true read on these generic keywords.
Not Going After Long-Tail Keywords
This follows the above item on generic keywords. Building a list and individual ads for the long-tail keywords can be a major time-sucker. It can also be profitable if the task is performed correctly. Those earnings per click will likely vary widely from a generic keyword like "mp3 player", "sony mp3 player" and "sony 2GB S610 walkman video mp3 player". One consumer is doing research, the other knows what they want and is most likely looking to purchase.
Not Separating Content and Search Networks
An easy way to get scorched on poor performing traffic or even click fraud is to not separate your search network ads from your content network ads. Chances are that if you don't know what the difference is, then they are likely not separated in your account -- and bad keywords are leaking your funds daily. You are better off to build different campaigns for your keywords on the content and search networks.
Not Attracting Local Clients Through Geo Targeting
If you draw most of your business from a local area, the big three PPC engines allow you to geo-target your keywords to that area. This will bring the local market to your doorstep on non-local keyword phrases. This can be hugely profitable.
Not Frequently Monitoring Your Accounts
Not everyone has time to run split testing on a daily basis or frequently checking your EPCs (even though you should...because it's costing you). That said, there are still a high amount of advertisers who seem to ignore their accounts for days ... or even weeks ... or (don't tell me you're doing this!) months. The big PPC search engines are increasingly cracking down on poor performing keywords, smacking advertisers with that "Inactive for Search" status for individual keywords. When this happens, you lose traffic, you lose profits. If you are investing heavily in PPC, you can't just turn your back on your account for days at a time.
The Terrible 10 of Pay Per Click Advertising is a lot to consider, but it's vital for healthy pay per click campaigns. Whether you can actively manage your PPC accounts at this level or you need to hire a pay per click management company to do it, vigilance and precision can make a huge impact on your bottom line.
Tags: business Online Marketing Google Pay Per Clicks
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