Tuesday 25 March 2008

Marketing Niche

How To Marketing Your Niche
Copyright © SuccessUniversityPros
http://www.www.successuniversitypros.com

When you market your business, this is one of the many things that you should do to effectively create an ad campaign such as your marketing brochures - you need to define your marketing territory or your target market.

Target marketing is focusing on a particular target or niche that has a need for your product and service, and then creating your ad, your full color brochures for example, to answer their specific needs and issues. Your target market then is your potential buyers who require your product or solution and would actually buy from you. Your target market is often made up of smaller groups who have the same needs, problems, issues, experiences and interests.

So who is your target market? They are the ones who 'want to buy' from you because they know that your product or service is essential to their lives.

Here are just some of the questions you need to answer if you want to understand and truly be able to serve your particular target niche:

Who are they?

Are your products for the baby boomers? Or is it the Generation X that would benefit more from your business? Are they working or stay-at-home moms? Do they have families or are they single yuppies? Are you looking for males or females? What age? Teenagers or middle aged people?

What do they want to buy?

Do they buy new mobile phones every year? Do they upgrade their laptops or personal computers every month? Are they technology buffs that they always have to have the newest gizmo in digital technology? Do they spend more money on clothes or food?

How do they want to buy?

Do they buy their stuff in bulk? Or are they satisfied with single purchases? Do they often get wholesale?

When do they want to buy?

When they have the money or when they need it? Do they buy during sales? Or your target market avoids throngs of people when they shop? Do they buy during the time that they need their things? Or they buy on a whim?

Where do they want to buy?

At the local grocer, the big department stores, in trendy shops, out-of-the-way boutiques, thrift shops, or garage sales.

Why do they want to buy?

Because they need to have their stuffs or they just want to buy it because they saw it on TV? Did they hear their neighbor raving about the product that's why they also must have one? Do they truly believe that the merchandise can help them solve their problem?

The more you understand your target market, the easier it is for you to create an ad that provides solutions to their needs and wants.



Saturday 22 March 2008

Make Extra Money

10 Ways To Amplify Your Orders

http://dmagnus1.successuniversity.com/specialoffer

1. Think of ways to get your site or business on the
the news. You could sponsor a fundraiser, break a
world record, hold a major event, etc.

2. Hold a contest on your web site. Give other web
sites the option of offering it to their visitors. This'll
multiply your advertising all over the internet.

3. Tell your potential customers that your ordering
system is highly secure. Also, reassure them that
you take every effort to protect them.

4. Carry business cards with you wherever you go.
Have your web address printed on them. You can
hand them out to anyone you meet.

5. Contact national radio stations to ask them if they
are looking for guest speakers. Tell them your area
of expertise; maybe they'll book you for a show.

6. Join clubs related to your area of business. You
could trade leads with other businesses. Learn new
ways to run your business and sell your products.

7. Think of a domain name for your web site that's
easy to remember. If you can't find a good one left,
use your actual birth name.

8. Position your web site at the top of pay-per-click
search engines. You will only pay your set amount
for each clickthrough you get to your web site.

9. Allow your visitors or customers to increase your
traffic or sales. Ask them how you can improve your
business, web site or product.

10. Team-up with other e-zines that have the same
target audience. Combine subscriber bases and then
publish one e-zine together to increase subscribers.

http://dmagnus1.successuniversity.com/specialoffer


Thursday 13 March 2008

10 Tips For Writing A Highly Persuasive Ad

10 Tips For Writing A Highly Persuasive Ad

1. Publish a picture of yourself in your ad. This will
show people that you're not hiding behind your web
site and you're not afraid to backup your product.
http://dmagnus1.successuniversity.com/specialoffer

2. List how many famous or respected people have
purchased your product in your ad. These people
should be fairly known by your target audience.

3. Publish the results of any tests your product has
passed in your ad. Your product may have passed
a durability test, safety test, quality test, etc.

4. Publish the results of any positive surveys you've
taken from your customers in your ad. Just survey
your current customers and list the results.

5. List any publications that have written about your
business in your ad. It could be a product review,
on a top ten list, an article, etc.

6. List any related books that you've written in your
ad. When you list a book(s) you've wrote, it gives
you credibility because it shows you're an expert.

7. Have a professional looking web site to publish
your ad on. When people visit your site and it looks
unprofessional, they'll relate that to your product.

8. Publish any endorsements from famous people in
your ad. Some people will think if a famous person,
enjoys your product, so will they.

9. Use a money back guarantee in your ad. This
will remove the risk from your potential customers
and show them that you stand behind your product.

10. Provide testimonials from satisfied customers in
your ad. The testimonials should include specific
and believable results you customers have received.

http://dmagnus1.successuniversity.com/specialoffer

Tuesday 4 March 2008

Google's new method to detect duplicate content

Google doesn't like duplicate content. The reason for that is that the top 10 search results should offer users a choice of different web pages.

Google's new patent application on near duplicate content describes a new method how Google tries to keep its users from finding redundant content in the result pages.

Content may be duplicated for a variety of reasons

There are many reasons why content is duplicated on more than one page, or why documents are very similar:

The content of a web page is available in different formats: web page, printable page, PDF, mobile phone page, etc.
The content of a web page is syndicated, for example news articles or blog posts.
The content management system (CMS) displays the same content in different locations. For example, an item might be listed in a "Size" category and in a "Color" category.


The website owner offers mirrors to make sure that a website does not slow down when many people want to access the same page at the same time.
Someone stole the contents of a web page to reproduce it on other websites.
To avoid showing the same content more than once in the search results, search engines try to detect these duplicate pages.

What's in the patent application?

The patent application describes how Google tries to detect duplicate or near duplicate content at different web addresses. It seems that Google might combine several existing methods for detecting new duplicate content to identify more duplicates on the Internet.

The new patent application shows that Google is serious about detecting duplicate content issues. This new patent application is only the latest step in Google's attempts to detect duplicate content.


What does Google do when it detects duplicate content?

It's hard to tell what Google will do when they find duplicate pages. There are many instances where duplicated content is used for a legitimate purpose.

If Google only removes the duplicate pages from the search results for a certain query that might be okay. If Google penalized duplicate pages by removing them completely from the index, Google might risk not being relevant for very specific queries and it also might penalize the wrong pages.

It's likely that Google will pick the web page with the best reputation and the best inbound links for the search results if it finds more than one page with the same content.


http://dmagnus1.successuniversity.com/specialoffer


Tags:

Monday 3 March 2008

10 Electrifying Ways To Explode Your Orders In 2008

10 Electrifying Ways To Explode Your Orders In 2008

1. Persuade visitors to link to your web site. Give
them a freebie in exchange for them linking to your
web site. It could be content, software, etc.

2. Link to web sites that provide useful information
or services for your visitors. If you have many useful
links on your site, they may make it their start page.

3. Spice-up your web site's wording using plenty of
adjectives. It gives your visitors a clearer vision of
what your explaining or describing to them.

4. Don't make your banner ads look like ads. Most
people ignore banner ads. Design them to look like
content and have them click to read the rest.

5. Join affiliate programs that go with the theme of
your web site. You'll just be wasting valuable space
and time if your visitors aren't interested in them.

6. Market your web site as a free club instead of
a web site. This'll increase your repeat visitors and
sales because people enjoy belonging to groups.

7. Interact with your online customers on a regular
basis. This'll show them you care about them. You
could use a chat room, forum or message system.

8. Check your web site links regularly. After people
click on one link, and it doesn't work, they usually
won't risk wasting their time clicking on another one.

9. Give visitors a positive experience when they're
at your web site. Provide them with original content
and free stuff. They'll tell all of their friends about it.

10. Share customers with other businesses that have
the same target audience. Offer their product to your
customers if, in exchange they do the same for you.


Tags: